Say goodbye
to buying kidswear

Join us on our journey as we take baby steps to make fashion circular


Get it on Google Play
Watch the video below to find out how Urbankiddo works.
(Video in Swedish only)

  SHARE
AND GET REWARDED

Share your kid’s outgrown clothes and make them available for other members to access. Get rewarded with carts that you can regularly fill with clothes from other members. The more clothes you share, the more carts you earn.

  WEAR
THROUGHOUT THE SEASON

You share clothes only once, but the single contribution enables you to fill your carts with clothes that other members have shared, throughout your kid’s childhood. You keep the clothes in periods of time.

  CIRCULATE
AND FIND SOMETHING ELSE

When your child has outgrown the clothes, they become again available for other members to request. The circulation continues, and you can search for other clothes to fill your now empty carts with!

Delayed beta launch due to COVID-19

We are postponing our beta launch until current situation has been stabilized in Sweden. The use of our app requires phsyical meetups which we do not want to encourage at this moment as we place a great amount of emphasis on the safety of our members.

Sign up to be notified when we have more information about the beta launch. 

SIGN ME UP

Discover wardrobes near you

Personalize your feed to get the updates from your favourite local wardrobes.
Found something you like? Select your items, click to order and pick them up. It’s that simple.

Buying and selling? That’s so yesterday.

 At Urbankiddo, we believe in the power of circulation. So we enable you to access clothes that you keep as long as they fit your child and then find something else for the next size. And the clothes you just had? They’ll be making another kiddo happy as they circulate to the next member!

Tags that matter

Every item that is uploaded to Urbankiddo is first reviewed before being published to ensure a selected range of brands and product lines. You can then filter items according to your needs and values. Whether you’re looking for quality brands or only GOTS-certified items, choose the tags that matter to you. 

Our mission

Baby steps to make fashion circular

The consumption and production of clothes is one of the main contributors to the environmental pollution, second only to the petroleum industry. In addition, the excessive use of water in the production, requiring around 2,700 liters to produce just one T-shirt, contributes to the global water stress.

Urbankiddo is dedicated to stop waste and prolong the lifecycle of garments, through the power of circularity. Although we have just started, we have quickly gained recognition for our efforts. In 2019, we were selected into the +impact Accelerator in Copenhagen as a startup working towards UN’s Sustainable Development Goals. In 2020, we made it to the finals in the Global Change Award, an innovation challenge by H&M Foundation. 

But for a circular concept to succeed, there needs to be a crowd. Not just cheering us on, but participating. Join us on our journey today as we take baby steps to make fashion circular. 

HOW IT WORKS

Browse through local wardrobes for clothes your kids will love. Say goodbye to buying as we introduce a sustainable concept called clothing circulation. 

1. SHARE CLOTHES AND GET REWARDED

Upload pics of clothes that your kid doesn’t wear anymore. They are now available for other members to access. Your contribution grants you a cart based on a point system. The more clothes you share, the more carts you can earn. 

2. EXPLORE LOCAL WARDROBES

Found a wardrobe with clothes that you like? Add the clothes to your cart! As soon as your cart is full with several clothing items from the same member, you can send a request to the member and agree on pick-up time. 

3. PICK UP THE CLOTHES AND WEAR THROUGHOUT THE SEASON

The clothes you see in the app are based on location, so you’ll rarely have to walk outside of your neighbourhood to pick them up. Once obtained, they are yours love until you no longer need them.

4. NEW CLOTHES IN, WORN CLOTHES OUT

When your child has outgrown the clothes, they will get reuploaded to the app for other members to request. Your cart is now empty and you can start browsing for clothes from other members again. The circulation continues!

FAQ

A new concept requires some explanation

WHAT DOES IT MEAN TO CIRCULATE CLOTHES?

The clothes you share once to the app are available for any member to request. When a member picks them up, they never go back to you, instead they “circulate” from one member to the next, as each child outgrows them.

And with that one contribution of clothes, you are rewarded with access to clothes that other members have shared, that you can keep in periods of time, and always find something for the right size, as your kid is growing.  

HOW DOES THE POINT SYSTEM WORK?

When you upload garments, you select the product category and you can see the number of points that each category gives. Examples of categories include Bodies, Pants, and Jackets.

Uploading popular brands is sometimes also rewarded with extra points

HOW MANY GARMENTS DO I HAVE TO UPLOAD TO START MAKING ORDERS FROM OTHER MEMBERS?

 You need to earn a cart before you start making orders from other members. 

It is usually enough to upload 3 – 10 garments to earn 1000 points, which will give you one cart. For every 1000 points, you earn a new cart.

HOW MANY ORDERS CAN I MAKE WITH MY EARNED CART?

As many as you like!

After you pick up an order, you can keep each order for up to 6 months. When you choose to reupload it to the app, the clothes from the order become available for other members to request. Your cart is empty now, and you can make a new order with it. And you can keep doing that again and again!

HOW LONG DO I KEEP CLOTHES THAT I HAVE PICKED UP?

You keep the clothes for as long as you want or for up to 6 months. Once you choose to release the clothes back into to app, they will be kept in your posession until another member contacts you and picks them up.

WHAT TYPE OF CLOTHES ARE ACCEPTED TO THE APP?

Our focus is to offer a platform with quality-assured brands or brands with more focus on sustainability than whats conventional in the industry. But we also accept garments from fast fashion companies and their product lines that guarantee better quality or more sustainable production, such as having GOTS certified product lines.

CAN YOU GIVE EXAMPLE OF SOME BRANDS THAT ARE ACCEPTED?

In the app you will find clothes from brands such as Ebbekids, Geggamoja, H&M Conscious, Isbjörn, Kavat, Mini Rondini, Molo, Newbie, Polarn O. Pyret, Villervalla and many more.

DO YOU REVIEW UPLOADED CLOTHES?

Yes, all clothes are reviewed individually to ensure a selected range of quality items. Within 24 hours of uploading you will be informed if the clothes are approved or not.

WHAT HAPPENS IF MY CHILD DAMAGES A GARMENT?

Accidents happen easily and there is nothing to worry about!

A garment that is damaged should be photographed and image should be sent to support for assessment. Usually it is just a matter of replacing the garment and uploading another of the same point value.

It is important to replace damaged clothing so that it does not pass on to the next member. In this way, you also avoid a bad review being left on your profile.

I HAVE SOME MORE QUESTIONS!

Do not hesitate to reach out support@urbankiddo.com. We reply all e-mails within 24 hours. 

JOIN AS BETA TESTER!